My God, a strategy book that actually makes sense? Imagine that… Most strategy books are either exercises in waffling and vague generalities, or mind-numbingly boring laundry lists of could-a, would-a, should-a. Max Mckeown’s take on strategy is neither, and as an antidote he has given us The Strategy Book, where no-nonsense pragmatism meets imagination and adaptive flexibility. This books reads the way a good strategic plan should – guidance but not dogma, to the point but with an eye open to alternative possibilities. It just might be the cheapest form of strategic insurance ever created.
Professor Alf Rehn, author of Dangerous Ideas, internationally active speaker and consultant, speaking about The Strategy Book by Max Mckeown.
