Rule #3: Embrace Unacceptable Wisdom
The first thing they always do is bully you. When the Italian government announced that all villages with fewer than 1000 residents would be forced to merge with nearby villages to save money, they expected compliance. Bureaucrats assume obedience, and if not obedience, then submission.
Rule #2: All Failure is Failure to Adapt
In 2011, on the Fortune list of most admired companies, UPS was first among the ten contenders in the parcel delivery industry. It was given an average score of 7.42 out of 10 for its overall performance while the US Postal Service (USPS) scored only 3.89. In other words, USP – an American headquartered delivery service - was considered twice as impressive as the USPS – also an American headquartered delivery service. What explains the difference?
Rule #1: Play Your Own Game
If you are getting whipped playing by the existing rules, get using to losing or change the game. If you can’t win by standing and fighting then run and hide. If you can’t win by being big, be small. If you can’t win by being small, be big. The first rule of winning is that there is no one way to win.
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