Max Mckeown

May 05

Rule #16: Get Your Ambition On

The direction of a human group matters. Limit human aspiration to feeding an idea that is no longer worth the effort and human ability to sustain the system is constrained. It is simpler to engage human interest to create something better than to maintain what already exists. Ambition is how we plug into discretionary creative potential.

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Apr 24

Adaptability :: Never Grow Up!

Where do you want to be by the time you’re 50? Or 60? In ten years ? Or twenty? Do you want the future to be exactly like your present situation? Do you want the future to be worse? Most people want to live well. Many of us want to live as well as possible. You wouldn’t be reading this article on this web site at this very moment in your life if you didn’t want more than survival. You want it all.

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Apr 13

Rule #4: F*** with the Rules

Ants create complex societies with simple rules. So do we. The rules are remarkably important for allowing us to work together effectively. The ninety percent of behaviour we share in common is what allows us to communicate and collaborate; the ten percent of difference is what allows us to adapt or fail, win or lose.

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